Living Ratings featured in Financial Times’ Ignites Europe

The article highlights this year’s findings and how the world’s leading asset managers are amplifying their brands through digital engagement and authentic storytelling. The piece features AllianceBernstein (AB), which took the top spot in our rankings, followed by State Street Investment Management, noting how both firms are setting new benchmarks for clarity, consistency and purpose online.

Ignites Europe quoted our analysis describing AB’s “steady digital evolution” as a “best-in-class experience that reflects both strategic intent and authentic brand expression.” State Street’s refreshed identity was also praised for “speaking with one volume, bold, and designed to engage all audiences with confidence and clarity.”

The article also referenced our broader insights on “determined” firms that combine strong functionality with clear, purposeful brand messaging, and the continued opportunity for others to raise their game in both engagement and evidence.

Read the full article at Financial Times Ignites Europe (requires subscription).

We’re proud to see our work continuing to shape the conversation around brand and digital excellence across the investment management industry. 

Explore the full findings

Our full analysis not only showcases standout performers among the world’s leading asset managers but also highlights the firms setting the benchmark for brand and digital excellence in 2025. 

Schedule your Ratings meeting

If you’re interested in discussing your firm’s performance or exploring how your brand and digital presence could benefit from a tailored Ratings analysis, please reach out to Mark Stephenson to arrange a consultation with one of our specialists.